Creating a New Brand: Australian Frontline Machinery
Creation of a new brand - Australian Frontline Machinery - selling ex-military vehicles to the public. We built it from the ground up with quirky print campaigns and digital best practice.
- In book: Lurzer's Archive
18% increase in average Land Rover prices
25.9% mailing list growth
40.66% increase in website traffic
+200% YOY newsletter sign ups
$800,000 vehicle revenue per year