McDonald's McWings: First Bite Reactions

National competition to show customer's 'first bite reactions' to the new chicken McWings. The Facebook app allowed people to upload their entry, and was supported by a TVC, press and online advertising.

McWings: First Bite Reactions
McDonald's first ever scoial media-led campaign in Australia.
The app
30' TVC
OTP banner
One of the winning entries
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