Grand Prix-winning integrated campaign, launching the Google Search App in Australia by creating search moments at surprising times in peoples' days.
GRAND PRIX - ADMA (AC&E Awards)
Innovation Award - ADMA (AC&E Awards)
Best Out of Home Campaign - ADMA (AC&E Awards)
Highly Commended, Mobile Campaign - ADMA (AC&E Awards)
Finalist, Outdoor Campaign - Spikes Asia
Silver, Best Use of Mobile - APAC Festival of Media
Silver, Best Engagement Strategy - APAC Festival of Media
A series of social hijack videos finding unexpected Google Search moments.
Hyper-relevant TV spots written in partnership with Masterchef Australia to react to each episode.