Google: Ask the Google app Campaign

Grand Prix-winning integrated campaign, launching the Google Search App in Australia by creating search moments at surprising times in peoples' days.

Innovation Award - ADMA (AC&E Awards)
Best Out of Home Campaign - ADMA (AC&E Awards)
Highly Commended, Mobile Campaign - ADMA (AC&E Awards)
Finalist, Outdoor Campaign - Spikes Asia
Silver, Best Use of Mobile - APAC Festival of Media
Silver, Best Engagement Strategy - APAC Festival of Media
An OOH-led integrated campaign hijacking the micro search moments in peoples' daily lives to encourge them to 'Ask the Google app'.
Over 350 unique contextual headlines, tailored to more than 380 sites nationally, dynamically updating multiple times daily, automaticalluy changing to reflect the weather and reacting in minutes to major news events.
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