Google: Ask the Google app

Grand Prix-winning integrated campaign, launching the Google Search App in Australia by creating search moments at surprising times in peoples' days. GRAND PRIX - ADMA (AC&E Awards) Innovation Award - ADMA (AC&E Awards) Best Out of Home Campaign - ADMA (AC&E Awards) Highly Commended, Mobile Campaign - ADMA (AC&E Awards) Finalist, Outdoor Campaign - Spikes Asia Silver, Best Use of Mobile - APAC Festival of Media Silver, Best Engagement Strategy - APAC Festival of Media

A series of social hijack videos finding unexpected Google Search moments.
Hyper-relevant TV spots written in partnership with Masterchef Australia to react to each episode.
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